.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to getting billions in equity capital each year, have reared nearly $360 thousand thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That decline is due to market concentration, heightened governing stress, and also financial uncertainties.ADWEEK talked with five VCs who remain to buy adtech providers, in spite of these challenges, concerning what they are actually seeking and also what they stay clear of. Possibly unsurprisingly, these investors are actually targeting opportunities in privacy-focused technologies as well as industry-specific areas like connected television.